How to buy a .au Domain Name

Register .au Domain Name

While you cannot buy domain names outright, what you can do is to register a name, which is like purchasing a lease from the organisation that runs whatever registry the extension is associated with. For example, any name with .au at the end of it is regulated by auDA, the Australian Domain Name Administrator.

Registration lease times can vary depending on the extension - However the registration period for a,,, or name is 2 years only. After that period is near the end of your 2 year registration you will have to renew it. Any registrars selling or allowing registration of a .au domain name for longer than this period should be avioded as it is not at all possible.

While the term "buying a domain name" is also commonly used in relation to purchasing an existing name registered to someone else; again, the purchaser isn't buying the domain name as such, just the rights to take over the lease of that name. However, this situation certainly doesn't discourage the practice and the domain name buying and selling industry (more accurately known as trading) is a booming multi-billion dollar business, with some existing names being purchased and sold for million of dollars each.

The following rules are to be read in relation with the Eligibility criteria for All Open 2LDs.

1. To be eligible for a domain name in the 2LD, registrants must be:

a) an Australian registered company; or

b) trading under a registered business name in any Australian State or Territory; or

c) an Australian partnership or sole trader; or

d) a foreign company licensed to trade in Australia; or

e) an owner of an Australian Registered Trade Mark; or

f) an applicant for an Australian Registered Trade Mark; or

g) an association incorporated in any Australian State or Territory; or

h) an Australian commercial statutory body.

2. Domain names in the 2LD must be:

a) an exact match, abbreviation or acronym of the registrant’s name or trademark; or

b) otherwise closely and substantially connected to the registrant, in accordance with the categories of “close and substantial connection” set out in the Guidelines on the Interpretation of Policy Rules for the Open 2LDs.

3. A domain name may also be registered in the 2LD under paragraph 2(b) for the purpose of domain monetisation, in accordance with the explanation of “domain monetisation” set out in the Guidelines on the Interpretation of Policy Rules for the Open 2LDs, provided that the following conditions are met:

a) the content on the website to which the domain name resolves must be related specifically and predominantly to subject matter denoted by the domain name; and

b) the domain name must not be, or incorporate, an entity name, personal name or brand name in existence at the time the domain name was registered*.

* Definitions:

•“entity name” means the name of an Australian registered company or incorporated association as listed with the Australian Securities and Investment Commission (ASIC), or the name of an Australian government body. It does not include a registered business name;

•“personal name” means the given name(s) and/or last name of a person; and

•“brand name” means the name of an identifiable and distinctive product or service, whether commercial or non-commercial.

Register .au Domain Name


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